How to choose an email provider

Dijest can make your email marketing a simple, automated process, combining a wide variety of sources and inputs into a clean, professional and deliverable template – but it is not a standalone service.

We don’t handle the actual sending of your emails – Dijest doesn’t feature a delivery infrastructure.

You can still build your newsletters with Dijest on its own, and convert them into standalone html webpages too, but you’ll need to connect our app to an email service provider (ESP) to actually send them directly to other peoples’ inboxes.

There’s a lot of different email service providers out there, and finding the right one for you will depend on what you want to get out of it, your budget, and your technical skill level.

Can’t I just use my personal email?

Technically you could – but you really shouldn’t. Personal email providers like Gmail and Hotmail are definitely not suitable for bulk emails.

In an effort to crack down on spams, personal email providers are very vigilant on limiting any activity that smells like spam. So, if you’re sending out bulk emails to 50, 100, or 1,000+ subscribers, it could get your email address shut down.

Another reason sending marketing emails from your personal email is frowned upon is due to the CAN-SPAM Act of 2003. This piece of regulation dictates that all marketing emails sent from your business must contain an opt-out option.

If you’re emailing customers from your personal Gmail account, you don’t have that functionality, and you’ll be liable for up to $16,000 each violation.

And if that wasn’t bad enough, you can’t control the way your emails look when you send them from your personal email account.

You can spend a lot of time formatting your signature and making everything look fancy, but then inevitably you’ll send to a subscriber whose email client can’t see your images, which is both unappealing and unprofessional.

What to look for in an email service provider

If you’re looking for an ESP to use in conjunction with Dijest, there are a few things we suggest you consider. Remember, Dijest’s amazing range of features and tools means you don’t have to worry too much about how your ESP makes your emails look, as we’ll take care of all of that. But as for the rest:

Cost

Many ESPs will offer free versions, which allow you to send emails to a set number of people a certain number of times per month without paying a penny.

These limits are usually in the thousands – for example, you might be allowed 2,000 subscribers and 12,000 email sends per month (so you could email everyone six times, for example).

However, if you’re a bigger business with a big email list, or an agency managing a number of different brands, then these free allowances could quickly run out.

Be sure to keep an eye out for how many subscribers you’re allowed for your money, how many sends you get per month, and how much it’ll cost you if you need to go over that limit every now and again.

Remember, Dijest doesn’t charge you anything extra per send on top of our monthly subscription price, and we don’t impose any limits either. You can send as much with us as your deal with your ESP allows.

Analytics

Any good ESP will be able to tell you what’s happened to the emails you send after you’ve sent them. How many people have received them and how many have bounced back, how many people have opened them, how many people have clicked on links in them, and who these people are.

Most email providers will provide you with performance reports, and the ability to conduct A/B tests so you can work out the most effective approach.

When you’ve worked out what content appeals most to certain types of people, you can begin to segment your email subscription lists to ensure your readers are receiving content that’s relevant to them, perhaps based on gender, age or location.

When you’ve analysed what days of the week and time of the day are most likely to lead to your emails being opened, you can begin to automate your comms to send only at these peak times.

Be sure to take a look at what each service is offering to find the right service for what you want to achieve.

What providers can I use with Dijest?

Dijest currently supports integration with the following email service providers:

All are good choices, and each offers something slightly different. Take a look at each one and see which works for you!